Massimo Martinotti of RedMagma Media: This new blog will start a dialogue between directors and creatives

Massimo Martinotti, president of RedMagmaMedia in Miami, filled PRODU in on the details of his new professional and personal project targeting directors and creatives – a blog called {Magos&Pioneros;http://redmagmamedia.com/Magos&Pioneros/} (Magicians & Pioneers).“Magos&Pioneros sets out to be small space where all of us who think we are storytellers can share ideas and experiences about how to transform audiences into communities of participants through stories too large to fit on just one medium” Martinotti said.The decision to call it Magos&Pioneros comes from the fact that of all the archetypal characters used from time immemorial in stories, there are two, he said, that precisely describe the personalities of both directors and creatives.“The Magician transforms the world, he always finds a way to transform his dreams into reality, to create a vision and then to live it. The Pioneer, on the other hand, is called to discover and explore new lands, creating something that never existed before. His greatest wish is to be free to live a richer, more passionate life” Martinotti said.Magos&Pioneros seeks to start a dialogue between directors and creatives on the use of new technologies and non-traditional media for storytelling purposes. “The blog’s content is not planned as a way to ‘sell’ the production company – there are other platforms for that. Magos&Pioneros is for sharing ideas and information, and, if possible, sowing the seed of interest in multimedia narratives, both in advertising and entertainment”.