Leila Cobo of Billboard: Entries closed for Billboard Latin Music Marketing Awards

The 3rd Billboard Latin Music Marketing Awards are coming soon – the gala is scheduled for April 23 in Miami. For that reason the organizers said that after Friday, March 8, no more entries would be accepted from ad agencies or record labels. The Billboard Latin Music Marketing Awards will be held as part of the 24th annual Billboard Latin Music Conference on April 23-25 at the JW Marriott Marquis in Miami.“The idea of this contest is to promote the use of Latin music in marketing and advertising campaigns, which is why we want to honor brands that do so” said Leila Cobo, executive editor for Latin content and programming at Billboard.Judging in the selection process will be done on the basis of “innovation, creativity, content and measurement” in the use of music in the participating campaigns. “We have a jury of five people, one from Billboard and the others are guests. Every year we invite different industry experts and we have someone from each sector so that the vote is balanced” Cobo said.Finalists will be announced on April 6, 2013, while the winners will be made known at the reception of the Billboard Latin Music Marketing Awards on Tuesday, April 23.