Casa Mexico returns to Cannes Lions Festival

The Mexican production company The Lift Mx confirmed to PRODU, through partner and executive producer Avelino Rodriguez, that it will set up its Casa Mexico expo for the second straight year at the Cannes Lions International Festival of Creativity, to be held June 16-22 at the Palais des Festivales in Cannes, France.At the festival in 2012, the Association of Mexican Advertising Agencies, with the backing of the Mexican Camera Association and the Creative Circle, successfully created the Casa Mexico experience that attracted more than 600 people.This year it will be installed at Cannes once more as a platform for showing the world the range of Mexican creativity. Colleagues and members of the international press are invited to this treasury of music, art and gastronomy where industry opinion leaders, production companies and clients may gather to experience the country’s creative spirit. Casa Mexico – which will be located in front of the Palais des Festivales – will offer the more than 11,000 delegates who show up at Cannes every year the chance to enjoy the riches of Mexican art, music and gastronomy, including the indispensable tequila tastings. {See photos of Casa Mexico at the Cannes Lions Festival 2012;www.produ.com/eventos/index.html?ID=1035&page=4}