Kellogg’s launches Share Breakfast program

Kellogg’s has partnered with the Action for Healthy Kids organization in the launch of its new bilingual program Share Breakfast (Comparte Tu Desayuno in Spanish), which seeks to motivate communities in the U.S. to help needy kids start the day right and do better at school by eating a good breakfast.The company is rolling out its Share Breakfast program with a marketing campaign in English and Spanish, which forms part of the brand’s advertising in print, digital, social networks and TV.By means of information and photos posted on the Web site {Share Breakfast;www.ShareBreakfast.com}, Kellogg’s will help boost participation in the national School Breakfast Program. The campaign focuses on helping share a million breakfasts during the 2011-2012 school year with kids who might otherwise have to do without.“At Kellogg, we strongly believe in the power of breakfast. Through Kellogg’s Share Breakfast, we can help make a difference by giving children the start they need to unlock their potential” says Doug VanDeVelde, senior VP of marketing and innovation at Kellogg’s.