German Yunes of Ogilvy & Mather Latina Sur: I accept the challenge of presiding over the El Sol jury

German Yunes, CEO of Ogilvy & Mather Latina Sur, will chair the Direct Marketing Jury at the 28th El Sol Ibero-American Festival of Advertising Communications to be held next May 30-June 1 in Bilbao, Spain.The executive told PRODU that “for those of us who have worked so many years in this industry, it always makes us proud to be called to be part of such a prestigious advertising festival as El Sol”.He said that on this occasion he will “accept the challenge and the responsibility of being chairman of the jury in a very interesting category”.He also said that in the Direct Marketing category will be seen “creativity in many diverse and innovative areas in the world of communications. We’re going to have a very intense job of judging”.