Joe Zubi of Zubi Advertising: Dunkin’ Donuts picked us as its Hispanic marketing and advertising agency

Dunkin’ Donuts has announced the selection of Zubi Advertising in Miami as its new Hispanic agency for marketing and advertising, with responsibility for creativity, social and digital media, promotions, public relations and other Hispanic campaigns for Dunkin’ Donuts.”Dunkin’ Donuts is committed to being the brand of choice for Latinos looking for high-quality food and beverages available fast, fresh and at affordable prices. As the Hispanic population continues to grow, Zubi Advertising will play a creative and significant role in helping us identify meaningful opportunities to build brand loyalty and deepen our relationships with our multicultural guests,” said John Costello, chief global marketing and innovation officer for Dunkin’ Brands. During 2012 the brand launched on the Hispanic market an integrated marketing and ad campaign “Que Estas Tomando?” (What are you Drinkin’?), which introduced the first slogan in Spanish for Dunkin’ Donuts – “America se mueve con Dunkin’” (America runs on Dunkin’).The brand expanded its multicultural marketing recently by partnering with Universal Music Latin Entertainment, or UMLE, to make Dunkin’ Donuts coffee part of Latin music and cultural events, including the Puerto Rican Day Parade in New York.”Dunkin’ Donuts is an iconic brand with a tremendously loyal following, and we are proud to become part of the Dunkin’ Donuts family. We look forward to working with Dunkin’ Donuts to help increase consumer engagement and enhance the brand equity within the Hispanic marketplace,” Zubi Advertising COO Joe Zubi said.