Amazon provides creative training program for advertising agencies

With the intention of promoting creativity to facilitate the effectiveness of their ads, the online sales giant has developed a training program for agencies to become better acquainted with company announcements.That is why Amazon has invited six agencies for socio-creative program, including: Leo Burnett, Arc Worldwide, DDB California, Epsilon-Ryan, Possible, Rockfish and TeaLab. The initiative does not have a curriculum together, and the work with the agencies can be very diverse.The main idea is to ensure that agencies are familiar with Amazon ad formats and what to do with them, from the creation of a piece and its publication on the site. Among the progress on this project, support in sales strategies on the page was revealed, such as selecting an image with the aim of promoting price and use discount coupons; or lead to a wish list instead of adding directly to the cart.”Basically it is an e-commerce strategy and marketing into a digitalized world. If you cannot move quickly, you cannot take advantage of all the benefits. So, first of all, this confidence that Amazon gives us will offer greater ability to go to market and act quickly,” Mark Renshaw said, Director of Innovation at Leo Burnett and Arc Worldwide.