MERCADEO Versión en español
YouTube changes the rules for advertisers in web advertising
Patricia Molina| 10 de diciembre de 2014
La campaña de Nike, Winner Stays, encabezó la lista del Top 10 de YouTube
When YouTube unveiled its first list of the Top 10 in 2012, most of the participants were TV ads or teasers of the Super Bowl. Two years later, the list of the most popular ads of the Google-owned service, is full with digital productions.Many of the most popular YouTube campaigns this year will never be seen on TV. From a couple of years ago, brands are beginning to realize that television messages are not the best alternative. This year, with three of the best ads of YouTube related to the World Cup and the Super Bowl, half of the 10 ranking points were not designed taking into account the On Air transmission.In addition to the above, if the list of YouTube is any indication, advertisers are considering what works through digital media does not always get the same results with respect to the screen. Brands such as Heineken, Budweiser, Procter & Gamble, Always, Duracell and 20th Century Fox conquered the list of their campaigns originally developed for the web.It is also taking advantage of mobile technology as a way to create ads that could never be on TV increasing their duration by 47% being equally able to hold the attention of people.YouTube invites to visit the 10 most popular ads of 2014 by clicking {here;https://www.thinkwithgoogle.com/platforms/video/leaderboards/youtube-leaderboard-year-end-2014.html}.
Diario de Hoy
Noticias relacionadas (3)
10 de diciembre de 2014
YouTube cambia el juego de los anunciantes en publicidad para web
9 de diciembre de 2014
YouTube publicó lista de videos que marcaron tendencia en 2014
9 de diciembre de 2014
YouTube Space son los nuevos estudios para creación de video en São Paulo