Telemundo announces partnership with Mashable to deliver technology content in Spanish dedicated to the online generation

Telemundo reported its alliance with Mashable, a leading digital media company dedicated to the online generation. The announcement was made during the Mashable Media Summit, in which the portal with Spanish content entitled #ElPulso was presented, will be served via Mashable.#ElPulso will be in a page created in Telemundo.com designed to provide news and information about how digital trends and technology are changing the world. It will also feature articles, photo galleries and videos presented by the social media influencer, Christian Acosta.”The Hispanic consumer is a leader not only in adoption, but also in the active creation of digital and social trends” Borja Perez, SVP of Digital and Social Media for Telemundo said. “We believe that working with industry leaders and advertising, we can positively impact consumer needs while we benefit all the parties involved.” “We are delighted to partner with Telemundo to carry the narrative, technology and creativity to the audience of Telemundo, and so connect with Hispanic consumers,” Adam Ostrow, director of Strategy of Mashable, said. “Hispanics are avid users of technology and social media, and this partnership demonstrates how the digital revolution has not only connected people geographically but also culturally.”The site will be available on all devices, including web, mobile and tablets as well as in the Telemundo app.