Category multicultural debuts in the Mosaic Awards

The American Advertising Federation (AAF) and Mosaic Awards recognize leading industry companies whose commitment to diversity and inclusion is evident through their work and actions.The previous winners have adopted advanced marketing techniques and business practices; they also have developed diversity initiatives not only to help improve the bottom line, but also ensure an important role in a corporate environment constantly evolving.One of the largest and expected innovations in the 2015 event will mark the debut of the Multicultural Student Advertising Campaign category. In this category, exclusively for students, it is recognized a number of media campaign to demonstrate understanding and sensitivity of specific ethnic audiences, their buying practices and student behaviors. Este párrafo está raro en español.Sponsors of the event are: Deutch, Mcdonald’s, Omnicom Group, Johnson & Johnson, McCann World Group, BET Networks, BBDO, The Coca-Cola Company, CNN, GSD & M Interpublic Group, Leo Burnett and Team Ignition.Among the advertisers in this category we can find: AAF, Burrell Communications, DDB, DigitalBLi, MillerCoors, Ogilvy & Mather, Omnicom Media Group, Publicis Groupe, Saatchi & Saatchi, Squeaky Wheel Media and WPP.For more information click {here; http://membership.aaf.org/dama-category-descriptions}.