Jake Wheeler joins La Comunidad, a part of SapientNitro, as creative director

La Comunidad, part of SapientNitro, announced the appointment of Jake Wheeler as creative director, with the aim of strengthening the multicultural agency in the digital area and expand its total market approach.Wheeler brings over a decade of creative leadership in content and in developing campaigns across digital and traditional channels. It will be based in Miami and will report directly to Jose Molla and Joaquin Molla, both CCO of La Comunidad.”I think there are incredible opportunities for a group like La Comunidad that leverages ideas and talent globally,” Wheeler said. “Younger audiences are living in an intercultural reality, not only here but around the world. We are in a unique position to grow in this area.”Wheeler joins La Comunidad from Grey New York, where he managed the business of Volvo North America as executive creative director. Before Grey, he was creative director at SapientNitro working in Miami and Shanghai. During his time at SapientNitro, Wheeler led key projects for Ferrari and ran the digital business in the US for FIAT Chrysler. Wheeler also supervised key projects for Bacardi, Tag Heuer, and Microsoft in China.