Pine-Sol joins Women Empowered for the Las mujeres no se rinden initiative

Pine-Sol announced the launch for the second year of the campaign Las mujeres no se rinden (Women do not surrender), which highlights the power that women have to help each other to succeed and transform their lives. In partnership with Women Empowered, a nonprofit organization based in Los Angeles that connects, educates and supports women of all ages and diverse backgrounds, Pine-Sol is launching a mentoring staff available for free at LasMujeresNoSeRinden.com, to inspire and support each other.To launch the campaign, Pine-Sol has teamed up again with the Hispanic actress Rosie Perez, who is inviting women to participate and make an important difference in the lives of others.”I was honored to participate in the program last year, and I’m very excited to see the evolution of this campaign, which strives to take action to make a difference in the lives of women,” Rosie Perez said. “I know firsthand how shocking it may be some words of motivation. When I had the opportunity to support this initiative, I did not have to think twice.””Last year, Pine-Sol asked women to share how they had overcome adversity in their lives. We are so inspired by their stories we wanted to go further and give our consumers a place where they could share their strength and inspiration to other women,” Sacha Connor, associate director of Pine-Sol, said.