Facebook offers new way of measuring conversions

Facebook launched a new report which, for the first time, advertisers can see how users move from mobile applications and from the web before making a conversion. The ability to measure multiple platforms gives advertisers the necessary statistics to determine how and where develop campaigns.The company already offers segmentation, execution and measurement conversions across different devices. But with this new reporting platform, advertisers can view reports on the devices through which people see the ads and make conversions.Now the advertiser will know how many customers clicked on an ad from an iPhone and later bought from a computer; or see how many people saw an announcement from the computer and bought from an Android tablet. In a recent analysis of campaigns on Facebook in the USA, it was found that people who were interested in an announcement of Facebook mobile, more than 32% saw it from their computer during the following 28 days.”This report has provided unprecedented statistics on the buying behavior of customers across multiple devices,” Nisho Cherison, Director of Online Marketing for One Kings Lane, said, an American company that sells furniture online. For conversions of multiple devices from their campaigns, advertisers must enter their reports on Facebook, click Edit and select the columns between devices.