Dieste and Zubi Advertising were shortlisted in the IAB Mixx 2014 awards

In the edition of the IAB MIXX Awards 2014, Hispanic agency Dieste and Zubi Advertising, occupied a position as finalists in the categories of Social and Multicultural respectively.Dieste, the multicultural agency based in Dallas, Texas, was on the shortlist in the category of Social for their {#muttbombing;www.muttbombing.com} initiative for Dallas Pets Alive, a campaign that was recognized as Best idea of the year in the USH Idea Awards, as well as the Mobile shortlist at Cannes Lions, among other major awards.Zubi Advertising was also considered for the {Dizzy; https://www.youtube.com/watch?v=teHEIB7UkHg&list=PLyUTZQbQO8up_7X1hrOnSAc8a_gnU0fdQ} spot for Ford Fusion, awarded in the USH Idea Awards 2014 in the category Digital this year.In this tenth edition of the IAB Mixx awards, Ciro Sarmiento, executive creative director at Dieste, and Antonio Ruiz, CCO of The Vidal Partnership, were invited to participate as jurors in this issue on behalf of the Hispanic market in the USA. The aim of the IAB Mixx Awards is to reward those pieces or campaigns that with strategy, creativity and innovation, have driven the local interactive marketing industry.Characterized as the only official competition of the industry, it evaluates strategies, creative development and execution, the standard in digital media, the integration with traditional media campaigns and their effectiveness in practice.In addition to recognizing the pieces and campaigns that integrate multiple interactive platforms, the IAB MIXX Awards also recognize those significant ideas in a digital or interactive media.