Letca’s Jorge Espinoza: We wanted to give López Negrete something nobody had done before for its client Chrysler

Jorge Espinoza, executive producer of Letca, shared his impressions with PRODU after participating as a producer with the Hispanic agency López Negrete for the first time, in the recently developed Impress spot for Chrysler Dodge Dart.According to Espinoza, the biggest challenge faced by the producer was to find a location never used before in a commercial for cars near Los Angeles. “We got to find where people are not looking for. Private deserts of Indian reserves, private lands of eight thousand acres that had roads that pass through the middle, so that was the first challenge. We found a place called Indian Canyon, and is the largest oasis in the USA”. Besides work, Espinoza was very satisfied with his first experience with López Negrete. “I loved working with Fernando Osuna and Nettie Marquez, they are great people and know what they are doing. I think Fernando also knows how to choose the idea man that goes with each project very well. We were working for the 25-year-old target and the two idea men who participated were the same age, so they knew what they wanted for them, and therefore what they wanted to sell to the customer, great team,” he finished.To see the whole commercial, click {here;http://www.produ.com/publicidad/videos/index.html?noti=8341}.