Oscar Mayer returns with the largest Hispanic campaign of the year

With the back to school, Oscar Mayer presents again Lola, the “fully transparent” grandmother who has no problem in offering her honest opinions, revitalizing freshness of Oscar Mayer Deli Fresh products. Lola will support Oscar Mayer in the Spanish campaign of Deli Fresh smoked turkey breast, which is the largest campaign of the year for the Hispanic marketing of the brand. “We know that being as transparent as Lola is not always good, but with our Deli Fresh cold meats it is, and we are pleased to have someone like Lola to help make it happen, especially during the back to school season,” Tom Bick, director of Integrated Marketing and Advertising of Oscar Mayer, said. In the largest Hispanic marketing campaign for the brand, fans can see ads on TV, presented by Lola, via cable and television networks across the country. Lola has comments on everything from her granddaughter’s clothing to the furniture in daughter’s house. In addition to the media mix that includes TV, PR, retail, print and digital, Oscar Mayer brand also launched Lola’s social campaign on Facebook to provide consumers with Lola’s comments and perceptiveness every time they visit the page. Through Facebook, fans will have access to recipes, jokes and memes, and can meet Lola, who always tells things the way they are.