MERCADEO Versión en español
Macy´s celebrates the return to school through YouTube
4 de agosto de 2014
El reto también se desplegará en los campus universitarios de todo el país
To celebrate the return to school, Macy invites students to celebrate the kicking off this season with exciting events and contests. From September, schools across the country can submit a video of one shot for a remix of the classic hit Be true to your school for a chance to win theAll-School Lip Dub challenge of Macys for US $ 50,000. The challenge will also be carried out on college campuses across the country to be awarded transfers to Macys locations where they can enjoy the latest fashion trends, mini manicure and personal appearance changes.”The back to school season is always a special time for families, and Macy loves to be part of that excitement,” Martine Reardon, Macy’s Marketing Director, said.”This year, we’re bringing the fun to the next level with new events, contests and attractive promotions that include everything: from the chance to schools to win big cash prizes to show their school spirit and the holiday shopping for college students in schools nationwide. “Those interested in participating should visit the YouTube channel of {Macy´s; https://www.youtube.com/user/macys/lipdupchallenge} to download the official audio Be true to your school. The presentation of the final video must use the song and be 10 minutes-length. The winner will be announced on the YouTube channel of Macy’s on late October.
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