The most recommended retail brands by millennials

All major retailers were measured with YouGov BrandIndex, through a survey of two groups: Millennials (18-34 years) and adults of 35 years and older, who were asked: what is the brand you recommend to a friend?Millennials showed a remarkable amount of similarities with adults, as sellers they would recommend, but with some clear differences. By measuring retail chains they would recommend to most of their friends, millennials shared with adults seven brands: Amazon, Barnes & Noble, Walgreens, Best Buy, CVS, eBay and Staples, which classified under the Basic for living category.However, millennials put their own highly recommended stamp on three retailers in their Top 10 ranking that did not appear in the list of adults. Victoria’s Secret, addresses the teen market through its brand Pink. Target ranked sixth, despite suffering one of the biggest crises of data base violation on in the industry, the retailer has made a slow and gradual recovery. The combination of having the ultimate in fashion and aggressive pricing seems to position it well among 18 and 34 young people. The other chain is Gamestop, specialists in video games, which is on the position 10, competing against Amazon and Best Buy.The post millennial population also shared three recommendations: Office Depot, Costco and Kohl.