Asociacion Nacional de Anunciantes (ANA) offers a workshop about multicultural marketing

Marketing in the USA has never been harder than now. Budgets are shrinking, new media channels are emerging and the composition of consumers is evolving at an astonishing rate.Therefore, the Asociacion Nacional de Anunciantes (Association of National Advertisers -ANA) will offer a Marketing Workshop for the new majority, on multicultural marketing, next September 23rd, 2014 at the headquarters of Dr Pepper Snapple Group, in Texas.The workshop will show participants how to identify, formulate and implement effective strategies and integrated marketing campaigns to effectively connect with Hispanic, African American and Asian people.The proposal is aimed at marketers, brand managers, public relation people and people responsible for marketing activities in the United States. The content is suitable for both marketers that specifically work with multicultural groups and those that do not.Through a combination of content in lectures, discussions, case studies and practical application exercises, participants will gain a clear view of the scenario of the consumer in the USA, get high profile consumer segments and understand how more the can be addressed effectively.Additionally, participants will leave the workshop with a toolkit of basic concepts, process models, templates, checklists and resources to implement what they learned.For more information on the specific location, costs and schedule of this multicultural marketing workshop, visit the website of {ANA;http://www.ana.net/training/show/id/MM-SEP14?st3=140801som2}.