Consensus Ad Forecast estimated that the global advertising investment will increase in 5,8% during 2014

According to the latest Consensus Ad Forecast report –intelligence marketing service -published by Warc, ad spending increased 5.8% globally in 2014 so far, which is 5% more regarding last year.It showed an encouraging scenario for online advertising grew in the first half of this year at 16.4%, ranking first above TV advertising. It also reported that newspaper advertising was last.It was noted that the estimates were obtained from a weighted average of the predictions of ad spending at current advertising agencies, media monitoring companies, analysts and other organizations of the industry.While online advertising has grown significantly during 2014, overcoming investment in television with 5.3%, cinema 4.6%, outdoors 4.2% and radio 2.0%, it was explained that magazines and newspapers had a negative performance of -3.5 and -4.1 respectively.The report concluded that all media except newspapers and magazines, has a significant increase in advertising during the remainder of 2014, being Internet with the highest expectation.