Brand CoreBrand presents the 10 most respected brand of the world

Just for the fact that people are familiar with a brand it does not mean this is very dear and respected. Brand CoreBrand published its list of the 10 most respected brands in the world, based on a high level of familiarity as well as a high favorability rating.The consultant measured familiarity on a scale from 1 to 5, in which respondents had to consider if they knew something more than just the brand name. Meanwhile, favorability was based on the overall brand reputation and perception of the management of the company.Thus, CoreBrand elaborated a ranking of the most respected brands in the world which was composed of the following companies: Coca-Cola, Pepsi, Hershey’s, Bayer, Johnson & Johnson, Harley-Davidson, IBM, Apple, Kellogg’s and General Electric.Of the 10 brands, only Pepsi and IBM obtained familiarity results below 90. Last year, Coca-Cola and Pepsi tied for first place on the list, but Coca-Cola consolidated first place this year, despite both companies losing ground in favorability scores.IBM, Apple and General Electric are brand new on the list this year, while Campbell Soup, Colgate-Palmolive and Estee Lauder left out this time. To register and see the full list of the world’s most respected brands, as well as other reports of this consultant, visit the website {Brand CoreBrand;http://www.corebrand.com}.