The agency Protagonist created a multilingual commercial for A/C PRO

A/C PRO and Protagonist created a multilingual commercial with the best quality. Nowadays, when multicultural families are almost half of US households, this double-language approach, provides a solution with a production value that is rare to find.The brand asked Protagonist to develop a commercial to attract more audience. Besides, A/C PRO needed a television commercial both in Spanish and English. That is why Protagonist thought of a production that included a couple of commercials for TV with different actors that talked in English and in Spanish, each one with dramatic capacity to add cultural touches to the story. In each case, A/C PRO premium positioning is also reflected.The commercial was produced by Jackie Anderson and creatively directed by Wyndham Stopford. The sound design was made with the help of his partner with great multilingual capacities, Sticky Audio Labs, with whom Protagonist worked to ensure that each script were perfect to catch the best of the story.To know more details about the multicultural commercials in English and Spanish created for A/C PRO, you can visit {Protagonist;https://protagonist.sharefile.com/d/s4e052e3c8ec4fc4}.