MERCADEO

Veo is the first app for the Hispanic consumer that offers different benefits of renowned brands

Patricia Molina| 29 de mayo de 2014

Veo es la primera aplicación para el consumidor hispano que ofrece diversos beneficios de marcas reconocidas

Hispanic consumers can now find out some of the benefits such as testing their favorite brands and saving money. Everything through a new bilingual free app. Veo, the app for smartphones, now offer free products, promotions, recipes, trials and much more. It also has an offer selection from the web, products and services with value and interest for US Hispanic consumers.Veo is a creation for Latinum Network, a company that makes that known brands can reach the US Latino community. Through this app, those brands make a connection with Latino consumers culturally. “Among Hispanics, apps for buying and coupons are in second place, after those of social networks,” David Wellisch, Latinum’s co-founder, said. “Veo is the first app in its style that offers Latino consumer a real value and savings through their smartphone.”Brands that participate in Veo are: NBA, Kraft Foods, Daisy Brand, Discovery en español, General Mills, H&R Block, Knorr, Clorox, Nestlé, American Family Insurance and McCormick, among others.The proposal for smartphones will also include special agreements in the web, managed by Latinum Network, with products and services of particular interest for the US Hispanic audience.This app is available in the {App Store;www.AppStore.com}, in the {Android Market;https://play.google.com/store/apps} or visiting {Veo;veoapp.com}.

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