Whiskey Film appoints Leda Barham as new executive producer

Leda Barham, who stood out as executive producer in CineConcepto for many years, joined Whiskey Film recently, producer for the US Hispanic market, based in Miami and with offices in Colombia, Venezuela, Ecuador, Mexico, Panama and Chile, recently.“I am very glad to be part of the Whiskey Film’s team, it is a group of very nice people, with many directors who offer a different range of options to clients and that makes me happy,” Barham said to PRODU. The executive considers that the detail that makes different a producer from another is the roster of directors who have to offer their customers. “What your directors contribute to the projects that come from advertising agencies, the more is added and the effort that is put to visualization work, gives more chances to win the account,” she stated. Regarding the investment clients are allocating for productions, Barham considers that it is due to many reasons, such as the country’s economic situation, as well as the digital revolution that has restructured budgets. “Economic conditions have made clients to be more austere, but also advertising in general has been modified and the digital part has been diversified, that is why not so many funds are allocated to just one thing like before and that is the phenomenon,” she ended.