MERCADEO Versión en español
John Gallegos of Grupo Gallegos: In many ways, Hispanics are leaders in digital platforms and social networks
12 de noviembre de 2012
John Gallegos, CEO and founder of Grupo Gallegos in California, gave PRODU his views on how important it has been to develop the digital area in his agency, and also about his expectations for 2013.Digital is very much at the core of what we do. A third of our work now is outside traditional media (television, radio and print). In many ways, Hispanics are leaders in digital platforms and social networks for the simple reason that in order to offer clients the most effective solutions possible, we have to be able to provide leadership and creativity in those areas, Gallegos said.About his expectations for the agency and the Hispanic market, the executive said hes not in the habit of making predictions because of the speed with which things are changing today.Nonetheless, Im sure there will always be a need to find creative solutions for the challenges of marketing. Our goals for 2013 are the same as always doing business with venturesome clients and working with them to find creative ways to serve their marketing needs, Gallegos said.
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