Curacao continuous efforts to attract new Latino through a repositioning of the retail chain

La Curacao store chain, formerly known as La Curacao, announced its transformation and repositioning for future growth. The change responds to the demographic evolution of Latino shoppers.”The buyer today is different, there have been many significant changes both cultural and demographic within the Hispanic community and also in the neighborhoods surrounding our stores,” said Jerry Azarkman, chief executive of Marketing for the chain stores.The transformation of Curacao including a new logo, interior aesthetics, music, service and signage.”Latinos are breaking the mold and we have witnessed firsthand the evolution of our customers,” adding that, “certainly our Hispanic consumer market is growing but also evolving and are committed to be at his side and give them what they want, “said Ron Azarkman, chief executive of Curacao.