Sizmek announced promotions and designations in its executive LatAm team

Sizmek promoted and appointed new high-level executives in Latin America as part of an acceleration plan in its global sales team.Mike Caprio, whom until now was Sizmek’s VP for Latin America and general director of Sizmek Vantage, was promoted to the position of World Product Sales and general manager. He is the new person responsible for all the Specialized Sales teams of Sizmek’s main products: Platform Solutions, Data Solutions and Media Solutions.”I am extremely happy to accept this new challenge in Sizmek, but I am also very proud of what the Latin America team has achieved in the last two years” stated Mike Caprio. “We have established a robust and reliable sales and service organization throughout the region which has rendered positive results for us and for our clients”.On the other hand, Sizmek promoted Pedro Travesedo to the role of regional Latin America VP. Travesedo has been a pioneer in the industry of advertising technology and has worked with Sizmek for the last ten years as country manager of Spain.”We are living in times of great transformations in our industry and I feel delighted to be part of this constant evolution in a region with so much potential as is Latin America” stated Travesedo. In the last month, Sizmek appointed Mercedes Scassera as the new country manager of Argentina and the Southern Cone. Now she is responsible for all of Sizmek’s sales and operations efforts for Argentina, Chile, Peru, and Uruguay.