MERCADEO Versión en español
Cannes Lions strengthens the category of Creative Effectiveness with an advisory scheme
Manuela Walfenzao| 25 de febrero de 2015
Simon Cook, director de Desarrollo de entradas de Cannes Lions
As part of its commitment to prove to clients and agencies the value of creativity, Cannes Lions, in association with The Effectiveness Partnership, introduced the Creative Effectiveness Advisory Scheme.The scheme offers subscribers consultancies with the highest leaders, strategists and analysts of thought about the industry to help them draw up a presentation. The program allows contestants to have great possibilities of succeeding in the category Creative Effectiveness, considered by many as the most demanding. It also has requirements and an evaluation process that differs from the other categories of Cannes Lions.”The Lion for Creative Effectiveness is robust because winners are taken as examples of the power of creativity to boost concrete business results”, said Simon Cook, Deputy Head of Entries, Cannes Lions. “The Creative Effectiveness Advisory Scheme will play an important role to help clients work with their agencies to show these results and ensure them that they are an inspiration to develop even more creative courage”.Andrew Sharp, advisor of the scheme, recommended: “Try to prove that creativity alone made the difference, not the price, distribution, etcetera. Convince us that the creative idea was what made an exceptional difference.” The applications for the advising are open from now until March 6th . It is possible to submit an application by being confirmed participants and sending an email to creativeeffectiveness@canneslions.com.
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