MERCADEO

Nissan’s With dad Super Bowl Commercial Wins YouTube’s AdBlitz 2015

19 de febrero de 2015

El comercial creado por la agencia TBWAChiatDay Los Angeles ha recibido más de 22 millones de visitas

Google announced the winner of the annual competition YouTube AdBlitz in which With Dad by Nissan turned out to be chosen by fans as the favorite ad from the Super Bowl 2015.Exceeding almost by 40% the total votes participation in relation to last year, the fan’s favorite commercial received 60% more votes compared to the spot that won in 2014.”The huge response we have had with the ad is due in part to the emotion over the new vehicles presented in the spot, but mostly it is based on the creation of a story that authentically resonated with our audience” said Fred Diaz, Nissan’s senior VP of Marketing and Sales. “In the ad we saw that both parents equally share the courage, hard work and sacrifice necessary to maintain the family strong, a battle with which many people can identify with in their daily lives”.Until now, the ad created by the agency TBWAChiatDay Los Angeles, has received more than 22 million visits since it was first published on February 1st, 2015. To see the spot, press here.

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