Luis Miguel Messianu from ALMA: We are convinced that this year we are going to break all the records in the history of the USH Idea Awards

Gustavo Lauria and Luis Miguel Messianu, president and chairman of the Creative Circles, respectively, spoke to PRODU about the changes that the USH Idea Awards brings for this year and both their expectations in this new stage of the prize.In this edition, the event has been renovated, including new categories and subcategories, and the jury panel has been broadened. The ceremony will take place in The Colony Theatre in Miami, Tuesday April 28th, as part of AHAA’s Annual Conference 2015.The main advertising agencies will compete for the year’s five best ideas, as well as the gold, silver and bronze prizes. In this opportunity, the jury will be broadened from 10 to 29 members from agencies all over the country.”This year it will be more inclusive and participative. We have devoted a lot of time to the process of seeking greater nearness to agencies that in the past have not participated as much and we feel that people are very enthusiastic,” stated Messianu.As for Lauria, he said: “The time has come for all of us to have the opportunity to get together to see our best work, vote and talk about how to do it better, something very important and necessary in a market in which we are all in different cities”.The USH Idea Awards, which are held annually together with AHAA, this year will have fourteen categories and 135 subcategories.”We want to have some prizes that send a message of why we must be part of and support the Creative Circle and show the industry the added value that the Circle offers as an association,” concluded Messianu.