Richards/Lerma announces merger with Marca Lamasney to create a regional force with presence in US and LatAm

Aldo Quevedo, creative director of Richards/Lerma and Lourdes Lamasney, founder of the Mexican agency Marca Lamasney announced their recent merger. The agency will operate under the name of Richards / Lerma Mexico and will allow the consolidation of customer relationship of the two agencies, with a very strong digital offering, a strong creative leadership and international support advertisers need.”We are very pleased with the integration of Marca Lamasney and Richards/Lerma in Mexico, I am sure that our customers will immediately see the positive impact of more creative and strategic solutions. Besides, it is a pleasure working with Lourdes and her team,” Quevedo said.Meanwhile Lamasney told PRODU: “I’m happy, the whole transition has been very smooth, there is a great similarity in values and methodology. The profile of people Aldo has selected is well compatible with our team.”The agency in Mexico will be led by Lamasney with David Ravelo, who has done the work of establishing full service operation Richards / Lerma in the Aztec country.”There comes a time when one wants to work with whomever you want and whom you respect, and thus we have assembled the team in the group. Transparent people with passion for ideas, and so is the DNA of Marca Lamasney” Quevedo ended.The creative leadership of the three offices is in charge of Quevedo and William Tragant, founder of Furia agency in Buenos Aires, and partner of Richards / Lerma. The collaboration that Quevedo, Tragant and Lamasney will make positions Richards/Lerma Mexico as a regional force to customers with operations in the US and Latin America.