The Hispanic marketing agency directed by Gabriela Alcantara-Diaz and Shirley Attia, G-ADMarketing Comunicaciones, has become Semilla AD, a multicultural agency specialized in a segment that is constantly evolving.”Growth of the Hispanic community is having a positive impact on society, it is really notorious because it is a segment that represents almost 40% of the purchising power in the USA,” said Alcantara-Diaz. “We are moving towards a shared value perspective, where we value how products and services enrich the life of Hispanics in the USA”.With more than 25 years of experience as leaders in commercialization, working hand-in-hand with the Hispanic community, the executive team of the agency has excelled in its strength and effectivity in cultivating signficant relations between brands and consumers. As true defensors aiming to the positive representation of Hispanics, they seek to nurture the wellbeing of a magnificent evolving community.The agency´s new name -based in Miami- is inspired in the origin of pure ideas and their relation with the clients who are growing. The name Semilla [seed in English] is appropriate for ADMarketing’s vision and mision.”Semilla is a new beginning for us, one that represents our originality and values,” concluded Shirley Attia. “The name is adequate because we are known for nurturing our relations with our clients and colleagues until the blossom completely”.
