MERCADEO Versión en español
Facebook expands its Conversion Lift tools
Patricia Molina| 9 de febrero de 2015
To help announcers determine exactly how the ads on Facebook impact their businesses, Facebook is expanding its Conversion Lift tools.Based on measurement resources already available, Conversion Lift allows announcers to determine with accuracy additional businesses generated by the Facebook ads and and make marketing decisions based on this information.Conversion Lift is a better solution both for announcers on Facebook as well as for announcers on digital platforms in general. It answers many of the measurement challenges that announcers face today, such as: Excessive dependence on clicks; Accelerated migration to mobiles: the technology of current measurement systems (cookies) is not enough in a world in which people use multiple devices; Inefficient test methods: Until now, there is no standard to determine the direct impact of digital ads.Announcers that work directly with Facebook teams could undertake Conversion Lift research through their account representatives and see the results, almost in real time, in the Ads Manager. Later, they will seek to expand the Conversion Lift offer to cover more cases and carry out more complex research.The system promises to help Facebook advertising investors to choose their objective audience easier and orient their ads with more effective strategies for brands.Conversion Lift will be available worldwide; however, currently the social net is limiting the service to numerous accounts.
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