Ron Barcardí renews its image drawing inspiration from the art déco style

After a decade without any changes, Bacardí commemorates its 153 years of history with the launching of its new image.The company explained in a statement that the bottle’s new design, taller, narrower and cylindrical, is inspired in the art déco style; now the package also has a new single label made of recycled sugarcane fiber, which also includes a brief story of the Bacardí family and a simple description of the beverage on the back of the bottle.”Our goal with the new design of the package is to consolidate Bacardí’s extraordinary heritage in the hearts and minds of its consumers,” said Dmitry Ivanov, Marketing director and president of Bacardí’s global brands.Bacardí, with a renewed image, is already available in the United Kingdom market, and it is expected that by March it will be placed on the market in Europe and in April in the rest of the world.Bacardi was the first Cuban multinational company, after opening a bottling plant in Spain in 1910. Its growth was truncated in 1960, when Fidel Castro, after taking power of the country, confiscated their business and the family was forced to exile. A year later, the company already counted with a distillery in Brasil, additionally to the one operating in Puerto Rico since 1958, known as the Cathedral of Rum and considered the largest in the world, as well as the one in Mexico, opened in 1931. Currently their headquarters are in Bermudas.