MERCADEO Versión en español

FAV! launched digital entertainment company for Latino audiences that will have Emiliano Saccone as COO

Cynthia Plohn | 21 de enero de 2015

Emiliano Saccone será Chief Operating Officer de la nueva compañía

FAV! Network launched a digital entertainment company created to connect global content creators with their audiences and advertisers in Latin America and the Hispanic market in the US.It was created by private investors and has Alejandro Burato as CEO and former FOX Emiliano Saccone as Chief Operating Officer (COO). They have offices in Los Angeles, Buenos Aires and Central America.”We know there are millennials watching videos most of their time. Many of us see in their homes with their children. FAV! was created to capitalize on that and we will not be geographical limit,” Burato said.He said they are excited to have Saccone in the team for their expertise in producing content and reach out to Latino audiences throughout Latin America and the US.FAV! will create digital video content in English, Spanish and Portuguese through channels that include: lifestyle, food, entertainment, children, kids, music, technology, gaming and fiction, among others. It will also have channels on Youtube and other digital platforms and maximize the exposure of content on Facebook, Vine, Instagram, Twitter and Twitch.The company is managed by a management with experience in new media, entertainment, technology and business of ad networks. It has a large financial backing from private investors including Fernando Szew, CEO of MarVista Entertainment, which will have a strategic role in FAV!.

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