MERCADEO Versión en español
Coca-Cola honors 100 years of the city of Miami Beach with a commemorative bottle
16 de enero de 2015
A partir del pasado viernes 16 de enero, el público puede adquirir las botellas y six-packs de colección en los puntos de venta
To mark the centenary of Miami Beach, Coca-Cola joined the celebration releasing a commemorative glass bottle of limited edition. The specially designed bottle collection displays the logo of the 100th anniversary of the city. “We are very excited about this collaboration of two world-renowned brands such as Miami Beach and Coca-Cola, in a Centenary commemorative bottle,” the mayor of Miami Beach said, Philip Levine. “The future of our city depends on the continuation of sustainable efforts and with Coca-Cola as our recycling partner, we hope to continue promising opportunities with them.” As of Friday January 16th, the public can purchase bottles and six-packs of collection in the sale points of the brand, in the city of Miami Beach.”As the city enters its second century, Coca-Cola will continue promoting this special relationship, guided by our belief in giving back to the communities where we do business,” Melanie Jones said, Coca Colas general manager of market unit of South Florida. “Today, we demonstrate our continued support to Miami Beach for displaying their centenary logo in another American icon like the bottle of Coca-Cola”.As the official recycling partner of Miami Beach, Coca-Cola supports various sustainability events, including placing recycling bins along Lincoln Road, and beach cleaning.
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