MERCADEO Versión en español
ALMA presents Worry free, the new communicational platform developed for State Farm
12 de enero de 2015
Tanto el concepto como la idea nacieron de ALMA, y contará con múltiples elementos que se ejecutarán en diversas plataformas
Alvar Suñol, senior VP and executive creative director of ALMA, presented to PRODU the new commercial Running for State Farm, that is part of the elements of the new Worry free, the multicultural agency developed for the insurance company.Both the concept and the idea were born of ALMA, and will feature multiple elements that will run on multiple platforms. “The idea behind the message is to live a carefree life consists of different emotional moments that deserve to be lived fully and intensively, which is why State Farm is there to take care of the concerns overshadow these important moments,” Suñol said.For the idea man, the challenge of implementation was to convey the message that contains the campaign, along with the excitement of the described moment when becoming parents. “Generating emotion is not always easy with a commercial. Thanks to the elements of casting, characters, how it is told and how it is built, this emotion was achieved and in the end it is what makes consumers come closer” he said. “Another major challenge was to translate these emotions while we had to tell what the brand does for its clients,” he concluded.
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