Engage Collective’s Elias Ressegatti: One of my favorite ways to do things is to channel power and energy towards creating something unique

Elias Ressegatti, a director belonging to the Engage Collective production company’s roster, spoke with PRODU about the latest campaign for KIA for the Puerto Rico market.As the automobile brand is currently in third place at the Puerto Rico market, the challenge was to strengthen its position. For this reason, KIA PR and the official agency, Tere Suárez, decided to carry on the Un ritmo diferente campaign, an initiative that has been successful for its music contents.“Un ritmo diferente touched the Island’s music history. This time around, we focused on the local dancing history. With the aim to consolidate the brand connection, local dancing talents were the campaign’s stars to celebrate a young, playful car brand,” told Ressegatti.As for the campaign’s creative process, the director was completely satisfied. “The agency, the client and the production crew worked perfectly well to create what we see on screen. We all were focused on the results, with a quick decision-making chain and plenty of creative freedom.”He also highlighted Tobias Arturi’s work, as he did an admirable job in combining the images to create energy and pace. “Antonio Parada and Katz Hernandez from Engage Collective did a great job both as for production, as well as idle time before and after every session. They know the best restaurants, and their hearts are filled with a golden light,” he ended.To learn more details about the campaign, click {here; http://www.engagecollective.com/kia/}.