MERCADEO Versión en español
Interactive One acquires GlobalGrind to expand its reach among members of the millennial generation
Patricia Molina| 2 de enero de 2015
Interactive One adquiere GlobalGrind para ampliar su alcance entre los miembros de la generación del milenio
Interactive One, the number one online platform for the African American community and the new Latin American urban community, recently announced it has acquired GlobalGrind, founded by Russell Simmons.GlobalGrind introduce a new channel for Millennials to Interactive One (iOne), consisting of more than a dozen sites that target this demographic sector, including Stuff Fly People Like. During the past year, iOne has reached an impressive growth (145% to 33 million unique visitors per month).Focused on Hip-Pop, GlobalGrind covers pop culture including: entertainment, celebrities, music, fashion, culture, news and politics. GlobalGrind provides a platform for intercultural active audience of influential people, to consume and interact with engaging content and unique digital experiences.”This acquisition, which aligns perfectly with our media brands, allows us to exponentially accelerate the strategy of expanding our channel for millennials” Alfred Liggins said, president and CEO of iOnes mother company, Radio One.This new partnership comes after the association in sales, content, technology, products and existing marketing iOne with GlobalGrind, which began in April 2013. Since starting this partnership, the scope of GlobalGrind has grown about 60% (2.5 million unique visitors per month in August 2013 to a projected $ 4.1 million in December 2014).For more information visit {iOne;http://interactiveone.com/}.
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