Yum Brands inicia revisión de la cuenta de medios de KFC valorada en US$220 millones
KFC, which belongs to Yum Brands, recently launched a review of the fast food brand’s media business. The account is valued at $220 million. WPP´s MEC has handled the account for more than 10 years, but chose not to take part in the review. According to Kantar Media, the brand spent around $55 million on measured media in the first quarter of 2016. In 2015, they spent $56.5 million in the same period. “The search seeks to identify and select a world-class agency capable of deploying innovative media strategies while leveraging cost efficiencies and maximizing return on investment” the company said in a statement. The review is being handled by the Los Angeles consultancy Select Resources International.KFC left former creative agency FCB for W+K back in February of 2015, after a closed review. The campaign they launched with W+K features the actors Darrell Hammond, Norm MacDonald, Jim Gaffigan, George Hamilton and Rob Riggle in the role of Coronel Sanders, icon of the brand.
