Antoinette Zel and Diego Prusky create The Story Room: a digital agency focused on Hispanics and Latin Americans

Antoinette Zel and Diego Prusky, veterans of the media and digital industry, partnered to create The Story Room, a new digital, content and performance marketing company specializing in the U.S. Hispanic and Latin American markets.Zel, former CEO of MTV Networks Latin America, is now CEO and co-founder of this company. Prusky, founder of InPulse Digital Marketing, is now Chief Strategist and co-founder at The Story Room. The company will leverage Zel’s unique experience leading media businesses centered on content and Prusky’s digital expertise for brands targeting 700 million U.S. Hispanic and Latin American that comprise this audiences.“Every day and every minute there’s a robust digital conversation going on amongst U.S. Hispanic and Latin American millennial audiences and it’s time for brands that have a story to tell to participate in the dialogue, with interesting and smart content strategies” said Zel. “If television was the way we built brands, today’s progressive brands know they are built in the digital space, with highly segmented narratives.”Prusky added, “I’ve been in the digital space for a long time and it is clear that today,tcompelling content alongside sharp segmentation and paid media are the only way to generate real ROI in digital marketing. I am thrilled to partner with a well-known media pro like Antoinette, to expand our offering by leading our seasoned team of digital creatives.”