López entrenando a la mascota Toomgis
The fast-food and snacks chain, AMPM developed an activation together with Conill with very good results in social media. Together with the Mexican-American influencer, David López, better known for his series The Life of Juan, they introduced Toomgis the AMPM mascot in the Dodger Stadium. Toomgis is a giant puppet made of candy, hamburgers, fried potatoes, sausages, among others foodstuffs sold at AMPM. In the campaign, López features the giant’s personal trainer for a very special moment: launching the first pitch for the Dodgers versus Red Sox game. Together, they created engaging and entertaining content for customers and fans shared on various social media channels. The campaign reached some 1.5 million fans and consumers through Facebook, Twitter, Instagram, Snapchat and YouTube. This initiative is building a very powerful platform for the brand aiming to bring consumers Too much good stuff, as their slogan says.
