Jorge Moya, director creativo
Work consistency and a strong Strategic Planning department shape the differentiating seal of the new agency sociedAD, according to Jorge Moya, Creative Director. “Having a Strategic Planning department that devotes hours to our clients makes creative work more efficient. It’s easier to create interesting information from where good ideas can come from, impacting consumers’ decision and our clients’ businesses” Moya told PRODU. The agency run by Moya, Carla Trum and Federico Mejer -former Executives at Commonground/MGS- has the support of Campbell Ewald. “We have clients from the Hispanic market and also from general market. Or purpose is to offer service to our clients in the Hispanic market and to those of Campbell Ewald.” Some of the clients of sociedAD are HBO Latino, ITT Technical Institute, Palm Bay International, TGL Law and MilkPEP, among others. “Our clients are very solid and opportunities are greater than ever.” The agency relies on a team of 20 specialists in the sector. “Agencies that accomplish professionalism, specialization, are the ones that will grow in the future. It’s all about having a business mature enough.” For Moya there has been a shift in consumers’ behavior, they are more aware of what they are looking for. “They have experience that enables a more acute power to decide, and they decide. They search for an honest and relevant message that should include the necessary information to make the right decision.”
