Pedro Travesedo of Sizmek: The Hispanic market is growing fast and due to its location, the digital speed up will be faster

Sizmek recently announced appointing Interamerican Marketing Solutions (IMS) as its PR agency, a strategy that restates the company’s interest on the region, said its LatAm VP, Pedro Tavesedo. Talking to PRODU, Travesedo highlighted that despite IMS is focusing its efforts on Brazil and Mexico, the objective is also covering Argentina from those countries. “The Argentinian market has always been very strong in Latin America, and it also is a significant insignia regarding creativity. Many brands are looking at that market” he said. He added that they are reinforcing their local team in that country thinking about managing Chile and Peru form there. “We bet on LatAm not only regarding operational structure, but in committing to communicate our solutions and the results they produce. We expect that from now to the end the year we’ll give much more visibility to the region.” Travesedo also said that the U.S. is always leading and the Hispanic market is being adopted very fast. “When you live with experience, knowledge and tools, possibilities of executing cutting strategies increase. I also believe it’s a market that’s growing a lot, and due to its location, the digital speed up will be faster” he said.