Linda Ponder
Connecting brands and audiences with an organic content in social networks is one of the formats that the influencer and Ponderela Founder, Linder Ponder uses. Talking to PRODU, she described the work she has been creating with JCPenney during the Say Yes to the Prom event of TLC during the last two years. “The initiative was designed to build value and self-esteem in senior young women of high school. At the same time, I’ve developed a relationship of respect and esteem with JCPenney, like them for my brand @Ponderela.” As part of her “social good” campaign, Ponder said that she is forging alliances between brands and non-profit foundations. JCPenney’s brand participated in an activity for the Aspira of Florida organization, which mission is to promote young people education in Miami-Dade, Broward, y Palm Beach Counties. “My apprentice this year graduated from primary school, and like her there were other girls and boys whose parents lacked the resources to buy them clothes for such special night. It broke my heart, but inspired by the initiative I developed an event for the children from Aspira with the cooperation of brands that make it true. In that event, other brands participated: Motor Company, Nevarez PR, We Click, Hispanicize, Bohemian Sound, Maria Marin, Harold Silva, Fernando Rodriguez, and Maria Agelvi, so the remaining children were included.
