Mat Baxter asume como Global Chief Executive Officer de Initiative
IPG Mediabrands named Mat Baxter as Global CEO of Initiative, succeeding Jim Elms who was appointed Chairman of Initiative and will assume new responsibilities as Managing Director at Interpublic. In this tenure, Elms will join the group’s efforts to drive increased collaboration between IPG Mediabrands and the broader network of Interpublic. “Today marks an exciting new chapter for Initiative””said IPG Mediabrands CEO Henry Tajer. “Anyone who knows Baxter will tell that his energy, exceptional strategic skills and commitment to the business will instantly be felt around the Initiative network.” Baxter described his appointment as a dream come true due to the opportunity to take the agency and reshape it to best serve its clients. “Initiative is ideally positioned for growth and innovation, it has all the capabilities and resources of a large full-service agency, but is nimble enough to allow for flexibility in how we service our clients” said Baxter. In his new role as Chairman of Initiative, Jim Elms will continue to report to Tajer. He’ll also report to Philippe Krakowsky, Chief Strategy and Talent Officer at IPG and Mediabrands Chairman.
