Verizon lanza su campaña Bienvenido a lo mejor
Verizon launched its campaig Bienvenido a lo Mejor, whose main image will be the actress Gina Rodríguez. The initiative is focused on the Hispanic audience, especially millennials, with experience and connections that stimulate their rapid, varied and always active lifestyles. “Hispanics keep their pulse on dozens of passion points: from friends and family to pop culture, sports and cuisine” said Javier Andrade-Marin, Marketing Director at Verizon. “Staying connected to the people and passions that interest them the most is very important to their lifestyles, and requires the strongest network, as they navigate fluidly between all their worlds and all their interests.”With the launch of this campaign, the brand invites to win an exclusive experience and create videos that will be socially shared with some of the most inspiring and influential people in the world of gastronomy, entertainment, beauty, and sports. “Every day I count on my personal and professional connections to help motivate me to be the best I can be” said Gina Rodríguez. “Whether it’s a text to my friends, calls to my family or a video chat with my director, Verizon allows me to stay connected wherever I may be.”
