Rob Horler, CEO de Dentsu Aegis
Dentsu Aegis has acquired creative agency B-to-B Gyro, as its global network continues to invest in this sector. “The B-to-B sector is undergoing the same fundamental disruption to established rules and ways of working as in B-to-C” said Rob Horler, CEO of Dentsu Aegis Network U.S., in a statement. Gyro will absorb the Interprise group, launched months ago. The combined offering will span media planning and buying, creative services and events, among other capabilities, the company said in a statement. “B-to-B marketers are increasingly looking to like-minded partners to help them navigate this landscape and develop the right insights, strategies, approach and execution across every part of the consumer journey. B-to-B is a critical piece of our overall offering, and the combination of Gyro and Interprise will create an unparalleled solution for our clients both in the U.S. and around the world” Horler said. Gyro is known for its ability to combine business strategy with emotional storytelling. The 600-person shop, based in the U.S., ended 2015 with US$171 million in revenue and a handful of new accounts. Dentsu Aegis’ move is part of an acquisition spree that the Japanese holding began in 2013, when it acquired the media network Aegis.
