Un afiche que será desplegado en el metro
Fantástico -the free, hyper-local, mobile-optimized site that provides Latino consumers with a ticket-purchasing experience that is entirely in Spanish from homepage to checkout- will launch its first consumer ad campaign in the New York market next week.Fantástico was introduced last month into the New York market by Schramm Marketing Group, the leading marketing agency specializing in multicultural marketing and ticket sales promotions. The website, caters to the region’s large Spanish-speaking community in the nation’s sports and entertainment capital. The campaign will specifically target this demographic with strategically placed advertisements on select platforms and trains of the number 7 subway line, which is heavily populated with Hispanic commuters as well as New York Mets game attendees en route to CitiField in Flushing Meadows, Queens.”Our strategy is to communicate Fantástico’s message in places where our consumers are most likely to have a smartphone in their hand. This way we can easily, and immediately drive the consumer to go directly to Fantastico” said Joe Schramm, Founder and Managing Partner, Schramm Marketing Group. “The campaign was designed to reach sports and entertainment fans where they live, work and commute and in their native language.”Until Fantástico launched in June, Spanish-speaking ticket buyers who wanted to attend a concert, show or sporting event had to resort to waiting in line at a box office or in a local ‘tienda’ retailer to get their tickets. Hispanic consumers contribute to a high drop-off rate in ticket transactions once they reach the English-only checkout page of all other ticket sites.
