The Community and Corona Extra celebrate summer with a new campaign

Hispanic agency, The Community made the new campaign for Corona Extra, that shows how special summer is to break away with the daily routine and do something special. The beer brand knows it is one of summer’s stars, whether to accompany outdoor, beach adventures or simply refresh a hot day.This campaign has the motto Break Up and invites people to break free and enjoy to the fullest the lovely days this season offers.This marketing effort has two commercials called Alarm and Sofa, main pieces of the campaign that will also have other elements such as radio, web banners and promotion. The creative team was coordinated by José and Joaquín Mollá, CCOs of the agency; Rodrigo Butori and Kathy Hepinstall, Creative Directors, Aaron Willard, Senior Art Director and Aaron Zimroth, Senior Copywriter. The production company was Skunk and Vapor Post was in charge of postproduction.